DIJGTAL worked closely with the PWC Ghost Lab team, conducting alignment workshops to extract their current thinking and ideas, as well as unveil insights and audience knowledge. From this session, we were able to distill key information like the core user types, use cases and workflows.
Then we conceptualised and validated a seamless solution design, which incorporated a considered end-to-end customer journey. With a solidified understanding, we were able to design and develop a high fidelity prototype, which was then validated by users, and iterated based on their feedback. Once all of the research was completed, we designed and built a working proof of concept of the end-to-end UX and UI.
At the end of the project, PWC had a fully functional system that they could demonstrate to their clients. After trialling our beta version with positive results and uptake with clients, PWC then rolled out Affinity as an internal global platform.