After the successful Australian launch of Mister Cartoon and Turtle Wax, DIJGTAL was engaged by Turtle Wax North America to launch The Art of Car Care range in Canada — leaning on Mister Cartoon's name, image, likeness and strong influence on street culture to build hype and excitement.
To celebrate the launch of #TheArtofCarCare in Canada, we developed a diverse influencer marketing program. We partnered with a spectrum of artistic and automotive influencers, ranging from micro to macro. Each influencer created UGC content, authentic to their style and shared our VFX campaign video and Instagram Filter on their platforms. These initiatives were complemented by paid activities, including collaborative ads aimed at expanding our reach to the target audience.