Step into the bold transformation of Challenger's digital experience. With a mission to modernise and unify its presence across all touchpoints, DIJGTAL redefined Challenger's visual identity and overhauled the website's information architecture, UX, and UI to take user engagement to the next level.
From crafting creative territories and refining brand elements to designing a cohesive visual system, every interaction was built to reflect Challenger's strategic vision. Deep-dive stakeholder workshops informed a data-driven approach to restructuring content, optimised through iterative testing and competitor insights. With a robust design system, a tiered content structure, and a smart recommendations engine, the new website was built for clarity, usability, and impact. Designed to serve four distinct user groups—consumers, advisers, institutional partners, and shareholders—it delivers a seamless experience. Note that while we provided a comprehensive design system and development handover, we were not directly involved in the implementation process, which meant some aspects of the final site deviated from our original vision.
