Household Capital partnered with DIJGTAL to enhance their website’s performance through Conversion Rate Optimisation. With a data-driven approach, we aimed to improve user experience, increase engagement, and drive higher conversion rates.
DIJGTAL identified points of friction and drop-off from patterns in analytics data, and used that insight to hypothesise how to address critical challenges in the user journey to drive a more efficient marketing funnel. Each month, we prioritised the hypotheses with the highest potential impact and tested them through A/B testing experiments on Household Capital’s live website. Through this process, we ensured that every change delivered measurable results for the business before investing in final design and development.
