Customer Acquisition
/ YOUniverse
SoftwareYOUniverse (formerly known as Sherpa Systems) is a fully integrated, cloud-based Human Resources software program, which combines all the tools that shift-based teams need to manage their daily work life more effectively.
/ The Opportunity
Armed with a fresh new brand, YOUniverse wanted to build their online presence. Since DIJGTAL had been responsible for the rebrand, it only made sense for us to run their marketing campaigns as well.
YOUniverse wanted to build their online visibility and authority via search engines and social media with all actioned towards youniverse.com.au.
/ Approach
We designed, developed and managed the national activation for YOUniverse, with the objective of national industry brand awareness. In order to achieve this, we ran search engine and social media campaigns, with a supported social media and PR content program to build their online presence and attract new business leads.
Some of our activities included landing page design and optimisation, email campaign design and automation, SEO, lead nurturing and paid customer acquisition.
/ Outcome
Our branded activation augmented YOUniverse’s new positioning with a strong online presence across all social channels, making human resources exciting in the process. We developed a customer funnel and activated an automation campaign to nurture all leads through a mix of search engines, social media and email.
