We ran multiple workshops with the various teams who would utilise this technology. The key to this project was to ensure that the product was not just bells and whistles - it had to provide real, tangible value to support the team’s daily marketing decisions.
We started with simple concepts and iteratively collected user feedback, amping up the fidelity as we went until we’d reached the end design. Our front-end developers then worked with our client’s tech partners, Lexer and Shareablee, to build the functioning dashboard and connect it to live data streams.
The outcome was an interactive social command centre that displays day-to-day social and marketing activities for our client over eight massive screens. This platform connected the APIs (Application Programming Interface) of Lexer and Shareablee, which visualise competitors’ data, support team messages, user and fan sentiment gauges, top trending posts and Facebook ad data.