Customer Acquisition
/ Black Series
AutomotiveBlack Series Campers & Caravans is one of Australia’s leading off-road camper and caravan manufacturers, with more than 11 years’ experience in the industry and
/ OPPORTUNITY
Black Series Campers & Caravans Australia engaged DIJGTAL to grow their online presence and increase sales across its showrooms nationwide. They were a unique new player disrupting the market, offering luxury off-road caravans and high quality off-road camper trailers at a very competitive price point – making exploring Australia more accessible to avid Aussie campers.
They wanted to increase return on investment (ROI) through various campaigns via search engine and social media marketing, as well as develop a supported content program for national brand activation and awareness. This, they hoped, would drive foot traffic to their bricks and mortar stores, as well as foster a unique online community of advocates for the brand.
/ Approach
We implemented a complete, end-to-end digital marketing strategy. This was developed and managed daily to drive sales via tailored monthly campaigns. Although this was not an ecommerce operation, we ran it in a similar way. All campaigns were designed to engage the online audience, increase online/phone enquiries as well as online finance applications with the ultimate objective of driving more walk-in traffic to stores to complete camper or caravan purchases.
We completed a variety of regular activities including email marketing, SMS campaigns, social media competitions and giveaways, content creation for social channels and the website, SEO, paid social and search engine customer acquisition campaigns and content management of their website.
/ Outcome
DIJGTAL’s end-to-end marketing strategy has provided consistent growth in sales for Black Series Campers & Caravans year-on-year. Our unique content marketing approach has also contributed in the growth of their online community to hundreds of thousands of passionate campers and caravaners.
