We implemented a complete, end-to-end digital marketing strategy. This was developed and managed daily to drive sales via tailored monthly campaigns. Although this was not an ecommerce operation, we ran it in a similar way. All campaigns were designed to engage the online audience, increase online/phone enquiries as well as online finance applications with the ultimate objective of driving more walk-in traffic to stores to complete camper or caravan purchases.
We completed a variety of regular activities including email marketing, SMS campaigns, social media competitions and giveaways, content creation for social channels and the website, SEO, paid social and search engine customer acquisition campaigns and content management of their website.
DIJGTAL’s end-to-end marketing strategy has provided consistent growth in sales for Black Series Campers & Caravans year-on-year. Our unique content marketing approach has also contributed in the growth of their online community to hundreds of thousands of passionate campers and caravaners.