DIJGTAL launches ‘The Art of Car Care’, an exciting partnership between
renowned LA street artist and icon, Mister Cartoon and Turtle Wax in Australia
and New Zealand.

The Art of Car Care line is a fresh take on what car care traditionally looks
like. It balances premium products that can enhance any vehicle with upscale
artistic inspiration from the automotive and lowrider communities of Los
Angeles — the epicenter of car culture and a place where Mister Cartoon is a
long-time participant and key figure.

Mister Cartoon commented:

“The Art of Car Care is looking at your car as a canvas, and these car care
products are your brushes. What we brought was a street edge, hooking it up
with modern technology and putting that together with hand drawn logos,
bottles, labels and fonts. I’m hyped to see my range coming to Australia and
New Zealand. I know there is a huge car community down there that love their
cars as much as I do!”

In an industry first product launch,
DIJGTAL
crafted a unique immersive experience featuring 16 carefully curated LA styled
cars and bikes displayed as an automotive art gallery. With each car being a
work of art, representing the builder’s artistic interpretations. All products
in the range were on show as individual artworks for guests to explore and
sample. There was even a special message for attendees from Mister Cartoon
himself on the night. See a wrap up of the event below.

Attended by automotive industry heavyweights from the Australian car
enthusiast scene as well as industry representatives from DuluxGroup, Selleys,
Turtle Wax and Supercheap Auto, the launch event was the perfect platform in
which to inject excitement around the brand. DIJGTAL have also developed an
end-to-end digital marketing strategy and creative campaign, designed to
create excitement around The Art of Car Care range and the Turtle Wax brand,
as well as drive sales online and in-stores across Australia and New Zealand.

Ross Churchill, Co-Founder and Managing Partner at DIJGTAL said:

“The success of this incredible event is credited to the dedication of long
hours, the cultivation of strong relationships, and a genuine passion for the
automotive community. Turtle Wax have trusted DIJGTAL to not only bring the
new range to life in Australia and New Zealand, but also push the Turtle Wax
brand back into the spotlight where it belongs!”

Andrew Poole, Channel Business Manager at Selleys (Turtle Wax’s Australian
Distributor) added:

“We’re really excited to bring the Art of Car Care range to life in Australia,
and DIJGTAL have been the perfect partner to go on that journey with!”