On the 1st July we launched Sunday Driver, an exciting new national brand campaign for Enthusiast Motor Insurance, celebrating real customers and their love of cars.
Enthusiast Motor Insurance has been a partner of DIJGTAL for over three years now. We take great pride in our close working relationship which has helped them transform their business from a broker-led model into a direct to consumer model. This new brand campaign is the next evolutionary step we encouraged Enthusiast to take — bringing our engagement to a whole new level, whilst also providing a fun new vehicle (pardon the pun!) in which Enthusiast can communicate with existing customers and attract new ones.
The integrated campaign launched across social (Facebook, Instagram and YouTube) and digital channels (Google Display Network, Google AdWords and email) in June 2020, with a 15sec television commercial that debuted on the 5th July. Watch the TV spot below.
Sunday Driver is an original series that gives a special salute to all motor enthusiasts across Australia, whether they’ve built their prized possessions or just modified them, whether they revel in driving the latest and greatest model or just need four wheels to get from A to B. Regardless of which category they’re in, the one trait that binds all car lovers together is pride of ownership, which is what Sunday Driver is all about.
Brett Williams, Business Development Manager at Enthusiast Motor Insurance commented “This is an exciting time for Enthusiast as it’s our first major integrated campaign. We’re thrilled to share some feel-good stories, especially during these trying times, on a few of our amazing customers and their incredible cars.”
The campaign contains multiple episodes which will be released over the coming year, with episode one out now featuring Sydney local, hot rod and custom car enthusiast, Andy Colalillo and his 1934 Ford Roadster.
Ross Churchill, Joint Managing Partner of DIJGTAL stated, “As car enthusiasts ourselves, it was crucial to capture authentic stories from real customers in order to bring Enthusiast’s new creative platform ‘Protecting what’s important to you’ to life. We’re thrilled with episode one, and look forward to releasing episode two in the coming months!”.
A huge thank you to our production partner, Lensman, who helped us bring Sunday Driver to life.
To stream episode one of Sunday Driver, visit https://www.enthusiast.com.au/sundaydriver.
