On the 1st July we launched Sunday Driver, an exciting new national brand
campaign for Enthusiast Motor Insurance, celebrating real customers and their
love of cars.

Enthusiast Motor Insurance has been a partner of DIJGTAL for over three years
now. We take great pride in our close working relationship which has helped
them transform their business from a broker-led model into a direct to
consumer model. This new brand campaign is the next evolutionary step we
encouraged Enthusiast to take — bringing our engagement to a whole new level,
whilst also providing a fun new vehicle (pardon the pun!) in which Enthusiast
can communicate with existing customers and attract new ones.

The integrated campaign launched across social (Facebook, Instagram and
YouTube) and digital channels (Google Display Network, Google AdWords and
email) in June 2020, with a 15sec television commercial that debuted on the
5th July. Watch the TV spot below.

Sunday Driver is an original series that gives a special salute to all motor
enthusiasts across Australia, whether they’ve built their prized possessions
or just modified them, whether they revel in driving the latest and greatest
model or just need four wheels to get from A to B. Regardless of which
category they’re in, the one trait that binds all car lovers together is pride
of ownership, which is what Sunday Driver is all about.

Brett Williams, Business Development Manager at Enthusiast Motor Insurance
commented “This is an exciting time for Enthusiast as it’s our first major
integrated campaign. We’re thrilled to share some feel-good stories,
especially during these trying times, on a few of our amazing customers and
their incredible cars.”

The campaign contains multiple episodes which will be released over the coming
year, with episode one out now featuring Sydney local, hot rod and custom car
enthusiast, Andy Colalillo and his 1934 Ford Roadster.

Ross Churchill, Joint Managing Partner of DIJGTAL stated, “As car enthusiasts
ourselves, it was crucial to capture authentic stories from real customers in
order to bring Enthusiast’s new creative platform ‘Protecting what’s important
to you’ to life. We’re thrilled with episode one, and look forward to
releasing episode two in the coming months!”.

A huge thank you to our production partner, Lensman, who helped us bring
Sunday Driver to life.

To stream episode one of Sunday Driver, visit
https://www.enthusiast.com.au/sundaydriver.