An exciting website reimagination of the award winning tourist attraction, Australian Reptile Park, launches in close collaboration with DIJGTAL.

The Australian Reptile Park (ARP), an award winning interactive zoo located in NSW's Central Coast, has undergone a few digital transformations throughout the years, adapting to keep pace with the ever evolving digital landscape. ARP put out a tender to Aussie agencies asking for help to reinvigorate their huge website (over 300 pages!), and DIJGTAL won the bid.

We had a huge job to do and a small time frame to do it in. Our carefully planned process involved reimagining and building The Park's website on a brand new CMS platform which allowed for easy content entry and important integrations into their email platform, social media channels and Google Analytics.

Alex Martinovich, Marketing & Strategy Manager at the Australian Reptile Park stated,

“We came to DIJGTAL with a tall order: a brand-new website, ready to go before the chaos of the school holidays hit—and they delivered with flying colours. Not only did they meet the deadline, but they exceeded every expectation we had.

The site is everything we hoped for—visually stunning, faster than ever, and designed with our users in mind. It's already paying off with improved user experience and engagement.

But what really stood out was how enjoyable the process was. The DIJGTAL team made us feel like their top priority, answering every question, solving every challenge, and going the extra mile at every turn.

DIJGTAL is the kind of full-service agency that delivers not just results, but an experience you'll enjoy (rare!). We can't thank them enough and they'll be my first pick for any future projects!”

As the website redesign began to take shape, the team at ARP wanted to continue spreading this magic to bring all their brand assets together for a seamless visitor experience. DIJGTAL jumped in to give the park map a fresh new look, along with some adorable new characters based on animal park favourites, ensuring everything felt just as wild and wonderful as the park itself!

Mark Nickson, Co-Founder and Managing Partner at DIJGTAL commented,

“This project holds a special place for me, as my kids, along with many of our team members' children, absolutely love the Australian Reptile Park. It's even more meaningful knowing our team has cherished memories of visiting the Park during their own childhoods. So naturally, we wanted to create and deliver something exceptional!

We're incredibly proud of what we achieved alongside the team at Australian Reptile Park in such a short time. They're fantastic to work with, and it's been an absolute privilege to bring this project to life. More than that, we see this as just the beginning of an exciting journey together, there's so much potential in this space, and the conservation impact that the Park drives is something we deeply admire. We're looking forward to seeing where this collaboration can go from here."

In December 2024, ARP went all out, unveiling not just a brand-new website and park map but also some thrilling new attractions—including the state-of-the-art Weigel Venom Centre, a game-changer for Australia's anti-venom program. To celebrate, DIJGTAL's project team scored an invite to the big launch day, where they received VIP treatment! From up-close encounters with the park's furred, feathered, and scaly stars, to an exclusive tour of the new facilities — it was an unforgettable wild adventure.

Visit our case study on the Australian Reptile Park for more detail on the project.

If your business is looking for an agency to assist in branding, website design/development or any other design assistance, feel free to reach out to DIJGTAL here.