Our approach started literally at the beginning. Through early customer research we developed the brand foundation, which allowed us to create a strong and relevant brand centered around Penny’s core user group (females 35-44). From here we established how the brand pillars and customer insights would help scaffold the overall product experience design, and how Penny would become the go-to experience for direct sales consultants.
Utilising a Lean and Agile driven product design approach, we worked closely with end users, as well as Penny’s founders and engineering team to design, test, iterate and build against carefully considered and researched user stories.
Through the smart use of artificial intelligence and predictive technology, combined with an elegant and intuitive interface design, we succeeded in building more than just a brand. Our efforts shaped Penny into a personality that users immediately identify with. Users see Penny as their personal assistant that helps to organise their workflows, and to an extent, their lives.