“Rich St.” and “Victoria Road Precinct” are two initiatives by The Danias Group for the cultural redevelopment of Sydney suburb, Marrickville, into a vibrant mixed-use area. The project offers new, affordable housing, increased employment and diversity, creative industries, parklands and community uses.
The Danias Group wanted to build an online presence through various campaigns via search engines and social media, with a supported social media content program for national brand activation and awareness.
Following on from our branding project for The Danias Group, DIJGTAL developed, designed and managed the national activation for “Rich St.” and the “Victoria Road Precinct”. Our recurring responsibilities for this project included content programs across Social Media; design and development of their website; and running various advertising campaigns.
Through DIJGTAL’s brand activation, we enhanced the brand positioning for both Rich St. and Victoria Road Precinct, with a strong online presence across all social channels. We developed a customer funnel and activated an automation campaign to nurture all leads through a mix of search engines, social media and email.